Privacy Policy

Last Updated: April 15, 2025

Quick Summary

We at AI Forward Inc. value your privacy. We collect necessary information like your name, email, and phone number to provide our AI-powered services, maintain security, and enhance your experience. We never sell your personal data, and you maintain control over how we use it. For questions or concerns, please contact us at contact@aiforward.ca.

1. Information We Collect and Why

When you use www.aiforward.ca or our services, we gather:

  • Account Information: Name, email address, phone number, and payment details—to create and manage your account, communicate with you, and process payments.
  • Technical Data: IP address, device information, browsing activity—to improve our site functionality, analyze usage patterns, and maintain security.
  • User Content: Feedback, messages, or other content you share—to enhance our services and provide customer support.
  • Communication Preferences: Your opt-in choices for receiving marketing messages via email, SMS, or phone calls.

2. How We Use Your Information

We use your information to:

  • Operate, maintain, and improve our AI-powered business tools.
  • Deliver personalized recommendations and content.
  • Send service notifications, updates, and support communications.
  • Send marketing communications (which you can opt out of at any time by clicking the unsubscribe link in emails or texting STOP to our SMS messages).
  • Process transactions and prevent fraudulent activity.
  • Analyze usage trends and improve user experience.
  • Comply with legal obligations or protect our rights.

3. Text Message Program and A2P Compliance

By providing your phone number and consent, you may receive:

  • Transactional Messages: Account notifications, security alerts, and service updates.
  • Marketing Messages (if opted in): Promotional offers, new features, and other marketing communications.

For our SMS program:

  • Message frequency varies based on your account activity and preferences
  • Standard message and data rates may apply
  • Text HELP for assistance or STOP to unsubscribe at any time
  • Carriers are not liable for delayed or undelivered messages
  • For support with text messages, email contact@aiforward.ca or call 437-961-4590

4. Data Security Measures

We implement robust security measures to protect your information, including:

  • Industry-standard encryption for data transmission and storage
  • Secure servers with restricted access
  • Regular security assessments and updates
  • Employee training on data protection protocols

In the event of a data breach, we will notify affected users via email within 72 hours and take immediate remedial action as required by applicable law.

5. Information Sharing and Disclosure

We do not sell your personal information. We may share data with:

  • Service Providers: Trusted third parties who help us deliver our services (payment processors, cloud storage providers, communication platforms) under strict confidentiality agreements.
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with prior notification via email and website announcement.
  • With Your Consent: When you explicitly authorize us to share your information.

6. Cookie Policy

We use cookies and similar technologies to:

  • Essential Cookies: Enable core functionality like authentication and security.
  • Analytical Cookies: Understand site usage and improve performance.
  • Marketing Cookies: Deliver relevant advertisements and track campaign effectiveness.

Third-party partners may use these technologies to collect information about your online activities over time and across websites. You can opt out of interest-based advertising through our Cookie Settings (available in the footer of our website) or your browser settings. Note that disabling certain cookies may affect site functionality.

For advertising opt-out: https://app.retention.com/optout

7. Your Privacy Rights and Choices

You have the right to:

  • Access and review your personal information
  • Correct inaccurate data
  • Delete your information (except where legal retention requirements apply)
  • Port your data to another service
  • Opt out of marketing communications
  • Restrict certain processing of your data

To exercise these rights, email contact@aiforward.ca. We will respond to all legitimate requests within 30 days.

8. Data Retention Periods

We retain your information only as long as necessary:

  • Account Information: For the duration of your account plus one year (or seven years for financial records as required by tax laws)
  • Usage Data: Up to one year, then anonymized for analytical purposes
  • Marketing Preferences: Until you opt out or request deletion

9. AI Processing and Automated Decision-Making

Our AI tools process your information to provide personalized experiences. We:

  • Anonymize or pseudonymize personal data before AI processing when possible
  • Test our algorithms for bias and fairness
  • Do not make solely automated decisions with significant legal or similar effects without human review

10. Third-Party Links and International Data Transfers

Our website may contain links to external services not covered by this policy. Your data may be transferred to secure servers in the United States or other countries with appropriate safeguards in place. By using our services, you consent to such transfers.

11. Children’s Privacy

Our services are intended for users 16 years of age and older. We do not knowingly collect information from children. If we discover that we have inadvertently collected information from a person under 16, we will promptly delete such information and notify parents/guardians where possible.

12. Policy Updates

We may update this policy periodically. For significant changes, we will provide notice via email or site announcement at least 14 days before implementation. Your continued use of our services after such notice constitutes acceptance of the updated policy.

13. Contact Information

For privacy questions or concerns:

AI Forward Inc.
Email: contact@aiforward.ca
Phone: 437-961-4590
Address: 934 Dundas Street East, Toronto Ontario, M4M 1R3